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The new Energy-saving beer tap system

GEO 50 Green is the beer dispenser that allows you to reduce consumption thanks to the high efficiency compressor and greater insulation to reduce heat loss. With the Geo Green pre-mix cooler, tapping will never be the same.

CELLI GEO 50 Green - The new Energy-saving beer tap system

Beer tap system for
energy saving 

The GEO Green range for draft beer dispensing offers several models that differ mainly in terms of capacity. In addition to GEO Green 50L, the Green 75/L draught system, the Green 30L draft system, and many other models of beer tap system.

Thanks to the technical evolution of Celli, these products are designed to respect the environment and are able to combine reliability with reduced energy consumption. The materials chosen are of the highest quality and allow these systems to guarantee excellent performance over time. The IoT innovation also makes it possible to remotely monitor the quantity of soft drinks dispensed and to check the conditions of the plant.
Ease of installation, use and maintenance complete the advantages of Celli draft beer systems. Discover the entire range of beer towers, beer lines, drip trays, conversion kits and draught systems.

Technical features of the GEO 50 Green beer tap system:
  • Part of the Geo range (top-of-range undercounter systems) the Green Cooler Range allows to minimize the TCO while ensuring the same performance as a Standard R134a system
  • Each configuration includes components that ensure greater energy saving
  • The Green Cooler ES range allows to save 31% to 70% energy compared to a Standard system
  • The used components last twice as long as standard ones
  • Made of stainless steel and high-quality materials

The secret to the perfect beer tap system

In Celli we strongly believe that our consumers deserves a unique and engaging consumption experience. Our draft beer dispensing equipment is the result of constant technological research and innovation.

In order to address the needs of different dispensing traditions around the world, Celli developed the broadest range of beer faucets, draft systems and drip trays, now true cornerstones in the sector of draft beer dispensing. All the types of beer tap system created by Celli enhance the barman's work in the art of pouring, which represents a source of pride and motivation for barmen. They are pure design elements that intensify the point of consumption and multiply the consumer experience with barman professionalism by making draught drinks. Plus, the branding and customization of Celli beer faucets turn them into an icon of style and functionality and make the brand personality stand out.

Why limiting the draught beer experience only to the moment of drinking a perfectly cold draft beer?

Celli's mission is clear: we want to offer our consumers enjoy the very best drinking experience by building a concrete brand and using new technology to guarantee our impact on the environment. As the world changes, Celli is embracing the challenge of meeting and anticipating the needs of a new type of consumer, one who is switched on when it comes to quality and sustainability.

The future of beverage consumption must be sustainable. Draught beverages are by nature a sustainable choice and Celli is committed to the cause by developing dedicated and targeted industrial technological projects that ensure dispensing equipment has the least possible environmental impact, without sacrificing efficiency. And we are able to do so thanks to new cooling techniques that use ecological refrigerant gases, as well as energy saving systems, and materials sourced from circular economy industrial projects.

Our company assets include high-quality solutions that boast excellent innovation and design, allowing us to become world leaders in the beverage dispensing industry. Today, our business is undertaking a radical transformation: guiding drinking experiences towards total user engagement, thanks to digital project development. For us, digitalisation is a key value with which to encourage sector operators and consumers to completely overhaul the beverage industry and turn into one that’s better connected and more usable, accessible and immediate: say hello to the future of beverage dispensing.

Eco-friendly beer tap machines by Celli

Having a vision means being able to look to the future and to imagine a tomorrow without being overwhelmed by supposed ‘certainties.’ Thanks to Celli’s experience and innovative focus, the Group has built a vision based on the value of draught beer, which sees bottled drinks progressively disappearing from bars and clubs. For years, Celli has been working on a future where taps are the most popular way to enjoy beer. Draught beer is often far superior thanks to its pure, fresh flavour, and while its taste essentially remains unchanged, environmental impact and energy consumption are drastically reduced. Waste management also becomes more sustainable and the bartender’s job more valued and engaging.

After several years, the commitment of the company progresses with the development of further dispensing machines, and innovations that satisfy the needs of consumers and the environment. All this, by exploiting the less possible amount of material and energy resources, with a consequent lower environmental impact. Highly efficient, reliable and with energy saving functions. These are the key elements of the new IoT evolution that allow our machines to reach high standards. Iot opens new strategic possibilities for the big brands and endless applications. The main companies in the cold and hot beverage sector – including Carlsberg, Heineken, Budweiser, Asahi and Molson Coors – have chosen Celli as their key partner to design and manufacture the most sustainable and captivating projects.

Celli has always been committed to promoting the very best drinking experience for the consumer while enhancing brand visibility for companies in the beverage sector, which it achieves by producing towers with a striking, custom design. Celli is currently developing a new product called IntelliDraught, which is equipped with technology that’s destined to change the beverage world forever. In fact, with the help of smart, connected products, this new technology can communicate with a single data management system, providing precious information on the tap itself, beverage quality and consumption habits whenever needed. A revolution that promises to offer countless benefits to beverage companies, their customers and to suppliers of dispensing equipment systems and services. And all of this is achievable while drastically changing the environmental, consumer and draught beer landscapes for good.

Geo 50 Green is an exceptional draw system that dispenses the perfect pint of craft beer. Celli provides all types of cooling systems, draft beer towers and beverage dispensing systems. Discover the new Tornado Evolution draft beer equipment by Celli, such as the TE 65/L glycol cooling system for an exceptional ice effect and a surprisingly refreshing ice cold beer.

IntelliDraught: the digital platform for interactive beer tap machines

Celli has started the IoT revolution by breaking down the barriers that limit the drinking and draught experience to the moment of the service and introducing new endless possibilities for all HoReCa businesses and consumer engagement. All of this, via new IoT developments, like digital recognition systems, QR codes and NFC tags. These devices can be applied to reusable bottles or glasses and become powerful marketing management tools; the same goes for draft beer systems and beer tap machines.

The Intellidraught digital platform is the new telemetric solution that makes the beer cooler machine smart and interactive through cloud connection. It benefits the machines’ supplier, marketing units, beer and beverage producers, service centres, point of sale owners, and consumers themselves. They can access to an impressive amount and variety of data that improve efficiency and save resources of their businesses. It provides remote control over all the host systems through the ability to check the ideal conditions of the beer tap system at all times; or to take immediate action in case of problems. It therefore allows to leverage on huge potentials and to achieve true competitiveness.
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