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New models of beer dispenser

In Celli we strongly believe that our consumers deserve unique pints of extra cold beer and to live an exclusive drinking experience through our beer dispenser. In order to address the needs of different dispensing traditions around the world, the Celli company developed the broadest range of beer faucet, beer tower dispenser, and draft beer system for beer companies and brands.
Celli transformed how people enjoy a perfectly ice cold draft beer by delivering great quality through a refined and captivating design, combined with accessibility and an advanced technology. The ergonomic draught machines and their highly efficient styling fit into all businesses, also for craft beer dispensing. Every beer dispenser machine is made of certified stainless steel and high-quality materials.

Celli has always supported the HoReCa sector, like restaurants, bars, pubs and hotels. In fact we put ourselves in the shoes of those who manage the tapping systems and analyze the most innovative technologies to create efficient and reliable IoT solutions.
The tap systems created by Celli enhance the barman's work in the art of draughting beer, which represents a source of motivation and pride for all barmen. Our beer fonts and tap dispensers are pure design elements that enhance the drinking consumption and multiply the consumer experience with barman professionalism by dispensing ice cold beers. Plus, thanks to the opening of the new platform, Celli Asset Management, we are now able to track every intervention and equip our technicians with the necessary spare parts to intervene within a few hours of reporting the damage of the beer dispenser.

The strategic development of Celli is linked to four key points:

  • Sustainability together with technology – Beer tap coolers and dispensers are produced creating the least possible environmental impact.
  • Hygiene and ergonomics – A necessary combination for end users and service personnel.
  • Product innovation – Regarding the technology deployed and the potential of new solutions, including the new frontiers of digital engagement.
  • Strategic planning – The goal is to support the development of new draught beer dispenser in alignment with market trends and the latest needs of the consumers.

Sustainability meets our
beer dispenser

Celli is an Italian company founded over forty years ago specializing in the design, engineering and manufacturing of dispensing systems for beer, soft drinks and water. Throughout our growth, we’ve been driven by the belief that our direct competitor isn’t other manufacturers of models of beer dispenser, but rather the bottle itself; meaning how people behave towards beverage consumption and what this implies for the environment. The concept of beverage dispensing offers a far more sustainable alternative. This is even more important in the case of water since the world is hardly facing the issue of its scarcity.

Mindful that the challenge for a better planet can only be won by joining forces, we chose to transmit how sustainable quality helps protect and improve the general well-being of the world.
The wide range of draft beer equipment have made us popular with users and valuable to consumers, offering an exceptional experience, while respecting the primary resources of the world environment. Celli focuses on initiatives aimed to reduce the overall environmental footprint; to support active, healthy living; to create a safe and inclusive work environment; to enhance the economic development of the communities where we operate. All of this, with an enduring commitment to creating sustainable communities.

This is what makes Celli one of the leading company in the sector of refrigeration and beer on tap, refreshing consumers with its well-known draft beer dispensers and draft beer towers.
Converting the widespread beverage and beer drinking consumption model from the bottle to the dispensing and refill machines will be increasingly feasible thanks to the unique reality we provide.

There’s no doubt that viewpoints on sustainability are changing. Today more than ever, sustainability has a crucial role in investment decision making. Celli is the company at the forefront of the revolution with always innovative beverage solutions and shaking up the industry by replacing bottles and cans with a new generation of smart dispensing machines and beer dispenser.

Advanced beer dispenser and beer cooler

Cutting-edge technology, quality, innovation and design; these are the main elements that characterize our commitment in the development of beer dispenser machines and soft drink dispensers; also juice, hot beverages and wine on draft systems. The beverage and beer dispensing sector is an evolving market, where the drinking and the branding experiences become fundamental in the relationship with the beer market and the final consumer.
The branding and customization of Celli beer fonts and faucets turn them into icon of style and functionality and make the brand personality stand out; but to deal with the needs of increasingly competitive beverage markets, it is necessary to find solutions in an ever faster and more intuitive way.
Through digital beverage dispensers and multivalve technology, Celli’s systems can manage and mix different combinations of drinks and enhance them with personalized flavourings. Our innovative IoT platform for the remote management of installations allows smart soft drink machines and smart beer systems to monitor in real time the status of beer dispenser machines, consumption, offers and promotions, prices and payments; promptly and effectively managing service and maintenance on all the dispensers installed.
This is an incredible solution from a management point of view, but above all from a sustainable one. The setup and use of installations, in fact, avoids the expensive bottling processes and also transportation and distribution costs. Celli is the high-quality, sustainable and customizable brand of coke fountains and beer tap machines; especially for on-the-go drink consumption.
The beer dispensing equipment optimize the offer and customize the experience of consumers towards the beverage brand, based on the data collected by consensus. This also gives the possibility of activating specific marketing strategies to support specific HoReCa segments.

Efficiency, reliability and energy saving can reach high standards thanks to the new IoT evolution. It opens new strategic possibilities for the big brands and allows for endless applications. The main companies in the cold and hot beverage sector – including Heineken, Carlsberg, Asahi, Molson Coors and Budweiser – have chosen Celli as their key partner to design and manufacture the most sustainable and captivating beer dispenser projects. After several years, the commitment of the Celli company continues with the development of further draft systems, and innovations that satisfactorily meet the needs of consumers and the environment. All of this by exploiting the less possible amount of material and energy resources, with a consequent lower environmental impact.

IntelliDraught system for digital beer dispensing

At the Celli company the Iot revolution has started. Our aim is to break down the barriers that limit the drinking and draughting experience and to introduce new endless possibilities for HoReCa businesses and consumer engagement. The best way to do this, it’s via new IoT developments, such as new digital recognition systems. QR codes and NFC tags can be applied to reusable bottles or glasses and used as powerful marketing and business management tools. The same goes for beer tap systems.

The Intellidraughttechnology makes the beer dispenser interactive, and benefitsdispensing system suppliers, beer and beverage producers, marketing units,service centres, point of sale owners, and consumers themselves. They canaccess to an unprecedented amount and variety of data that allows theirbusinesses to improve efficiency and save resources.
This innovation provides remote control over all the hostsystems through the ability to check the ideal conditions of the draughtequipment at all times; or to take immediate action in case of damages andproblems. It therefore allows to leverage on huge potentials and to achievetrue competitiveness; sharp reduction of downtimes, limited on-siteinterventions, optimal spare part supply management.

This is the demonstration that our constant research for IoT developmentsunlocks new unexplored business opportunities to beveragebrands. By analysing consumption data, both managers and beer dispensing brandscan benefit from greater efficiency in system management, while engaging in aconversation with their consumers, building loyalty through specialisedmarketing actions