BRINGING DISPENSING EQUIPMENT INTO THE 21ST CENTURY
Celli's mission is clear: we want to offer our consumers enjoy the very best drinking experience by building a concrete brand and using new technology to guarantee our impact on the environment. As the world changes, Celli is embracing the challenge of meeting and anticipating the needs of a new type of consumer, one who is switched on when it comes to quality and sustainability. At Celli, we hope to break down the barriers that limit drinking experiences and to introduce endless new possibilities for business and consumer engagement via new IoT developments. New digital recognition systems such as QR codes and NFC tags can be applied to reusable water bottles or glasses and used as powerful marketing and business management tools. The same goes for beer tap systems. If it’s equipped with Intellidraught technology, it can be made interactive, allowing users to track consumption, report faults, organise routine and non-routine maintenance in advance and much, much more. New unexplored business opportunities are becoming available to brands thanks to the potential of the IoT. By analysing consumption data, both managers and brands can benefit from greater efficiency in system management, while engaging in a conversation with their consumers, building loyalty through specialised marketing actions.