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  • NEXT-GEN DRINKING
    SOLUTIONS

    USING TECHNOLOGY TO ANTICIPATE CONSUMER NEEDS IN THE DISPENSING EQUIPMENT SECTOR

THE LATEST TECHNOLOGY FOR THE VERY BEST DRINKING EXPERIENCE.

BRINGING DISPENSING EQUIPMENT INTO THE 21ST CENTURY

Celli's mission is clear: we want to offer our consumers enjoy the very best drinking experience by building a concrete brand and using new technology to guarantee our impact on the environment. As the world changes, Celli is embracing the challenge of meeting and anticipating the needs of a new type of consumer, one who is switched on when it comes to quality and sustainability. At Celli, we hope to break down the barriers that limit drinking experiences and to introduce endless new possibilities for business and consumer engagement via new IoT developments. New digital recognition systems such as QR codes and NFC tags can be applied to reusable water bottles or glasses and used as powerful marketing and business management tools. The same goes for beer tap systems. If it’s equipped with Intellidraught technology, it can be made interactive, allowing users to track consumption, report faults, organise routine and non-routine maintenance in advance and much, much more. New unexplored business opportunities are becoming available to brands thanks to the potential of the IoT. By analysing consumption data, both managers and brands can benefit from greater efficiency in system management, while engaging in a conversation with their consumers, building loyalty through specialised marketing actions.


#SUSTAINABILITY

The future of beverage consumption must be sustainable. Draught beverages are by nature a sustainable choice and Celli is committed to the cause by developing dedicated and targeted industrial technological projects that ensure dispensing equipment has the least possible environmental impact, without sacrificing efficiency. And we are able to do so thanks to new cooling techniques that use ecological refrigerant gases, such as R290, as well as energy saving systems, and materials sourced from circular economy industrial projects – these are just a few examples of potential changes in this field.

#PEOPLE

It’s the people who make a difference and are at the heart of the drinking experience. Our beer tap systems are made by people for people: they’re born from the minds of some of the best international designers, mechanics, plumbers and technicians, before being tested by bar staff and managers so that the end consumer is guaranteed an excellent draught beer.

#DIGITALIZATION

Our company assets include high-quality solutions that boast excellent innovation and design, allowing us to become world leaders in the beverage dispensing industry. Today, our business is undertaking a radical transformation: guiding drinking experiences towards total user engagement, thanks to digital project development. For us, digitalisation is a key value with which to encourage sector operators and consumers to completely overhaul the beverage industry and turn into one that’s better connected and more usable, accessible and immediate: say hello to the future of beverage dispensing.

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