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  • CELLI

    THE LATEST TECHNOLOGY FOR THE VERY BEST DRINKING EXPERIENCE

We produce drink and beer dispensing equipment since 1975. Today digitization and sustainability are our aims for a new drinking experience.

In its 45 year history, this company has been the protagonist of the evolution of a dynamic sector, i.e. the beverage industry. Today Celli is a leader in Italy and a brand known internationally not only for the quality and the unmistakable design of its products, and most importantly, the digital revolution it’s introducing to the beverage world, which is resulting in a complete drinking experience overhaul. Beverage cooling systems, columns, taps and all dispensing systems are designed, manufactured and tested in the main headquarters in San Giovanni in Marignano (RN).

45 YEARS OF HISTORY

Celli SpA was created in Rimini in 1974 under the name of FRIGOTECNICA CELLI SpA, dedicated to the world of beverage dispensing and cooling. In 2009 the company was in a strong growth phase and hence moved to its current headquarters in San Giovanni in Marignano. In 2013, the Celli family then sold part of the company shares to the Italian private equity fund Consilium. This step projected the company towards great new challenges of expansion and internationalization, transforming a company that is already a leader in its sector into a virtuous and established multinational company which today is known as The Celli Group.

Benefitting from the direct experience of its founders, Celli immediately developed a customer-oriented approach. Having a company vision that is always attentive to innovation and technology has led to constant investments in research and development to create increasingly performing and efficient products. These products are, at the same time, sustainable and able to meet the needs of users. Two decisive aspects that have always guided the company: the reduction of the environmental impact that the plants produce and the experimentation of materials and components. The R&D team’s constant commitment of The Celli Group team has given concrete results. This includes over 30 patents developed in the last 20 years and great results achieved in the use of sustainable materials /substances in its new product line. All this has been achieved without sacrificing excellent performance. Today, Celli products are exported to more than 100 countries worldwide.
FIERA 1988
VECCHIO STABILIMENTO 1989
FIERA ANNI '90
EXPO 90

    THE WORLD OF BEER

    We strongly believe that our consumers deserves a unique and engaging consumption experience. Our draft beer dispensing equipment is the result of constant technological research and innovation.
    In order to address the needs of different dispensing traditions around the world, Celli developed the broadest range of beer faucets, draft systems and drip trays, now true cornerstones in the sector of draft beer dispensing.
    The beer tap systems created by Celli enhance the barman's work in the art of pouring, which represents a source of pride and motivation for barmen. They are pure design elements that intensify the point of consumption and multiply the consumer experience with barman professionalism by making draught drinks. Plus, the branding and customization of Celli beer faucets turn them into icon of style and functionality and make the brand personality stand out. Why limiting the draught beer experience only to the moment of drinking a perfectly cold draft beer?

    Thanks to the new digital frontiers of the IoT, from today the Celli drinking experience can also be told, shared, programmed and monitored. Furthermore, attention to design is combined with the continuous search for solutions that anticipate the trends in the sector. Examples of this include the adoption of more efficient and ecological refrigerant gases and the constant technical evolution of taps and accessories for our draft beer systems and beer towers.

    THE WORLD OF SOFT DRINKS

    Innovation, technology, quality and design: these are the main elements that characterize Celli's commitment in the world of soft drink dispensing. This is an evolving market, where drinking and branding experience become decisive in the relationship with the beverage world and with the final consumer. Through multivalve technology, Celli offers products that can manage and mix different combinations of drinks and enhance them with personalized tastes and flavourings. Energy saving, efficiency and reliability can now reach new high standards thanks to the IoT. It allows for endless applications and opens new strategic possibilities for the big brands. The main companies in the soft drinks sector - including Pepsi and Coca Cola, have chosen Celli as a strategic partner to develop the most innovative projects.

    THE WORLD OF WATER+

    Today’s consumers are increasingly knowledgeable about consumption, and well-being is a priority. Free-from and low-sugar products are in demand as they help promote a healthy lifestyle while on the go. Natural and wellness-conscious products are increasing their market share not only in the food sector, but most significantly, in the beverage sector, be them in the form of herbal teas, flavoured water, wellness drinks or natural drinks that provide heaps of flavour and are good for your body. That’s why Celli has come up with a range of interactive dispensing solutions that allow users to customise their drinks and enjoy them wherever they want.

    THE NEW FRONTIERS OF IOT

    The drinking experience is at the center of the Celli strategy and today more than ever it is directed towards a total engagement of the user, thanks to the development of digital projects. The new drinking experience does not end at the moment of drinking but involves end consumers and operators in an unlimited combination of new opportunities. Important collaborations with prestigious partners in the global digital sector such as PTC support us in creating intelligent platforms that monitor consumption, prevent and report plant malfunctions, allow marketing initiatives to increase people traffic at the point of sale, enhance the brand image and much more.

    Partnership

    Celli is a partnership of leading companies that work together on innovative projects and new opportunities.

    Certifications

    Certifications are essential when guaranteeing product quality and safety. At the same time, they also reassure customers of the value of suppliers and their products. Our products are made using materials suitable for consumption, while also complying with electricity and water safety regulations and conforming to very strict industry standards.

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