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Draft beer dispenser by Pininfarina

The FIAMMA is a one-way draft beer dispenser with an original, lightweight design. Designed by Pininfarina, it comes in different colours and features an optional light-up front cover.

CELLI Fiamma - Draft beer dispenser by Pininfarina
  • 5/8” 1/2”



Design & cutting-edge technology

Fiamma is the draught dispenser made by Celli with the imprint of the italian company Pinifarina to pour the most perfect pints. The typical traits of Pininfarina objects are clearly recognizable in the airy and unusual design of this font. The harmonious shape develops dynamically upwards and illustrates the change from the solid to the liquid state and, thus, the craft beer brewing process. The selected materials enhance its technological character: the body is made up of two chromed stainless steel or glazed shells.

Drink Experience

The asymmetrical frame of the Fiamma draught beer dispenser was designed to allow seeing the beer flow while filling the glass. Thus the drinking experience starts visually upon draft dispensing, almost to allow product appreciation even before it reaches the mouth.


The front of the draft beer tower is completely covered by the logo. Moreover, the opportunity to choose the colours for both shells allows to customize ‘Fiamma’ with the brand’s colours, thus turning it into an effective communication tool.

Also discover the elegant design with reliefs of the Barocco 130 ceramic beer tower, made with shockproof Semi-Sandstone porcelain, and enjoy a perfectly poured ice cold beer.

The secret to the perfect draft beer dispenser

The Celli company believes that consumers deserves a unique and engaging beer drinking experience. Our draft beer dispensing equipment is the result of our constant technological research and innovation.
To address the needs of different consumption models and traditions around the world, Celli developed the broadest range of beer spouts,
draft systems for keg beer and drip trays; now true cornerstones in the sector of draft beer dispensing.
beer tap machines created by Celli enhance the barman's work in the art of pouring, which represents a source of pride and motivation for barmen. They are pure design elements that intensify the point of consumption and multiply the consumer experience with barman professionalism by making draught drinks. Plus, the branding and customization of Celli draft beer towers and beer faucets turn them into an icon of style and functionality and make the brand personality stand out.

Why limiting the draught beer experience only to the moment of drinking a perfectly cold draft beer?

A clear mission: to let our clients and consumers enjoy the very best dispensing and drinking experience by building a concrete brand and using new technology to guarantee our impact on the environment. As the world changes, Celli is embracing the challenge of meeting and anticipating the needs of a new type of user, one who is switched on when it comes to quality and sustainability.
The future of beverage consumption must be sustainable and beverages from a draft beer dispenser are by nature a sustainable choice, for instance. Celli is committed to the cause by developing dedicated and targeted technological projects that ensure the draft beer dispenser equipment has the least possible environmental impact, without sacrificing efficiency. All this, by the implementation of new cooling techniques that use ecological refrigerant gases (R290), as well as energy saving systems, and materials sourced from circular economy industrial projects.
Our company assets include high-quality solutions that boast excellent innovation and design, allowing us to become world leaders in the beverage dispensing industry. Today, our business is undertaking a radical transformation: guiding drinking experiences towards a complete consumer engagement, thanks to digital project development. For us, digitalisation is a key value with which to encourage sector operators and consumers to completely overhaul the beverage industry and turn into one that’s better connected and more usable, accessible and immediate: say hello to the future of beverage dispensing.

Cutting-edge draft beer dispenser and beer cooler

Advanced technology
high-quality, innovation and design.
These are the main elements that characterize our commitment in the development of
soft drink dispensers and beer dispenser machines; also hot beverages, juice and wine on draft systems. The drinks and beer dispensing sector is an evolving market, where the drinking and the branding experiences become fundamental in the relationship with the beverage market and the final consumer. The branding and customization of Celli draught beer towers and beer faucets turn them into icon of style and functionality and make the brand personality stand out; but to deal with the needs of increasingly competitive beverage markets, it is necessary to find solutions in an ever faster and more intuitive way.
Through digital beverage solutions and multivalve technology, Celli’s machines can manage and mix different combinations of drinks and improve them with personalized flavours. Our innovative IoT platform for the remote management of installations allows smart
beer systems and smart soft drink fountains to monitor in real time the status of the machine, consumptions rate, promotions, prices and payments; promptly and effectively managing service and maintenance on all dispensers installed.

An incredible solution from a management point of view, but above all from a sustainable one. The setup and use of draught beer installations indeed avoids the expensive bottling processes and also transportation and distribution costs. Celli is the high-quality and customizable brand of
coke fountains and draft beer machines with low environmental impact; especially for on-the-go drink consumption.
The draft beer dispenser designed by the company optimize the offer and customize the experience of consumers towards the beverage brand, based on the data and informations collected. This also gives the possibility of using specific marketing strategies to support some specific HoReCa segments.

Sustainable draft beer dispenser and cooling equipment

Highly efficient
, reliable and with energy saving functions. These are the key elements of the new IoT evolution that allow our machines to reach high standards. Iot opens new strategic possibilities for the big brands and endless applications. The main companies in the cold and hot beverage sector – including Carlsberg, Heineken, Asahi, Budweiser and Molson Coors – have chosen Celli as their key partner to design and manufacture the most sustainable and captivating projects.
After many years, our 
commitment progresses with the development of further draft beer systems, and innovations that satisfy the needs of consumers and the environment. All this, by exploiting the less possible amount of material and energy resources, with a consequent lower environmental impact.

IntelliDraught platform for digital beer dispensing

The Iot revolution has already started in Celli. We are breaking down the barriers that limit the drinking and draughting experience to the moment of the service and introducing new endless possibilities for HoReCa businesses and consumer engagement.

The Intellidraught technology makes the draft beer dispenser interactive, and benefits dispensing system suppliers, beer and beverage producers, marketing units, service centres, point of sale owners, and consumers themselves. They can access to an unprecedented amount and variety of data that allows their businesses to improve efficiency and save resources.
This innovation provides remote control over all the host systems through the ability to check the ideal conditions of the
draught equipment at all times; or to take immediate action in case of damages and problems. It therefore allows to leverage on huge potentials and to achieve true competitiveness; sharp reduction of downtimes, limited on-site interventions, optimal spare part supply management.
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