The secret to the perfect draft beer tower
Brauhaus is a three to fifteen-way draft beer tower designed and manufactured by Celli with the imprint of the best italian design. This beer font has a captivating and dynamic shape, which is made with high-quality materials; the body can be made of stainless steel or copper and can have optional light-up badgeholders.
All draft beer systems and beer towers by Celli S.p.A. are available in a complete variety of body styles and are already equipped with a tube that features some special characteristics; the material used is in stainless steel Aisi 301/316, as well as the bushing at the outlet, where it comes into contact with the tap. The application of this bushing takes place through expansion, and not for welding. This way, the drink comes into contact exclusively with Aisi 301/316 stainless steel, specific for use with food products, avoiding the transfer of flavors and oxidations due to welding.
The Celli company believes that consumers deserves a unique and engaging beer drinking experience. Our draft beer dispensing equipment is the result of our constant technological research and innovation.
To address the needs of different consumption models and traditions around the world, Celli developed the broadest range of beer tap machines, drip trays and beer spouts. Now they are true cornerstones in the draft beer dispensing market.
The draft beer dispensing towers created by Celli enhance the barman's work in the art of pouring, representing a source of pride and motivation for all barmen. Pure design elements that intensify the point of drinking consumption and multiply the consumer experience with barman professionalism by making draft drinks. Plus, The branding and customization of Celli beer faucets and draught beer towers turn them into icon of style and functionality and make the brand personality stand out.
Then, why limiting the draft beer experience only to the moment of drinking a perfectly ice cold beer?
One clear mission: to let our clients and users enjoy the very best dispensing and drinking experience by building a concrete brand and using new technologies to assure a low impact on the environment. As the world changes, Celli is embracing the challenge of meeting and anticipating the needs of a new type of user, one who is switched on when it comes to quality and sustainability.
Our company assets include high-quality solutions that boast excellent innovation and design, allowing us to become world leaders in the beverage dispensing industry. Today, our business is undertaking a radical transformation: guiding drinking experiences towards a complete consumer engagement, thanks to digital project development. For us, digitalisation is a key value with which to encourage sector operators and consumers to completely overhaul the beverage industry and turn into one that’s better connected and more usable, accessible and immediate: say hello to the future of beverage dispensing.
The future of beverage consumption must be sustainable and draught beverages are by nature a sustainable choice, for instance. Celli is committed to the cause by developing dedicated and targeted technological projects that ensure dispensing equipment has the least possible environmental impact, without sacrificing efficiency. All this, by the implementation of new cooling techniques that use ecological refrigerant gases (R290), as well as energy saving systems, and materials sourced from circular economy industrial projects.
Cutting-edge draught beer towers and beer dispensers
Advanced new technologies, high-quality, innovation and design.
These are the key factors that summerize our commitment in the development of soft drink fountains and
draft beer towers; also hot beverages, juice and wine tap systems. The draft beer and beverages dispensing sector is an evolving market, where the drinking and the branding experiences become fundamental in the relationship with the beverage market and the final consumer. But to deal with the needs of increasingly competitive beverage markets, it is necessary to find solutions in an ever faster and more intuitive way.
Through digital beverage solutions and multivalve technology, Celli’s systems can manage and mix different combinations of drinks and improve them with personalized flavours. Our innovative digital platform for the remote management of installations can monitor in real time the status of the smart beer systems or smart soft drink dispensers, and informations like consumptions rate, promotions, prices and payments; promptly and effectively managing service and maintenance on all draft dispensers installed.
An impressive solution from a management point of view, but above all from a sustainable one. The setup and use of draught beer installations indeed avoids the expensive bottling processes and also transportation and distribution costs. Celli is the high-quality and customizable brand of coke fountains and beer tap systems
with low environmental impact; especially for on-the-go drink consumption.
The beer dispensing equipment designed by the company customize the experience of consumers towards the beverage brand and optimize the offer, based on the data and informations. This also gives the possibility of using specific marketing strategies to support some specific HoReCa segments.
Sustainable beer coolers and dispensers
After several years, the
commitment of the Celli Group
progresses with the development of further draft beer systems
, and innovations that satisfy the needs of consumers and the environment. All this, by exploiting the less possible amount of material and energy resources, with a consequent lower environmental impact
Highly efficient, reliable and with energy saving functions. These are the key elements of the new IoT evolution that allow our machines to reach high standards. Iot opens new strategic possibilities for the big brands and endless applications. The main companies in the cold and hot beverage sector – including Carlsberg, Heineken, Budweiser, Asahi and Molson Coors – have chosen Celli as their key partner to design and manufacture the most sustainable and captivating projects.
The smart platform IntelliDraught for digital draught beer machines
The Iot revolution has already started in Celli. We are breaking down the barriers that limit the drinking and draughting experience to the moment of the service and introducing new endless possibilities for HoReCa businesses and consumer engagement.
The best way to do this, it’s via new IoT developments, like digital recognition systems. For instance, QR codes and NFC tags can be applied to reusable bottles or glasses and used as powerful business and marketing management tools; the same goes for beer dispenser machines and draft machine
The Intellidraught digital platform can make the draught equipment interactive through cloud connectivity, and benefits dispensing system suppliers, marketing units, beer and beverage producers, service centres, point of sale owners, and consumers themselves. They can access to an impressive amount and variety of data that improve efficiency and save resources of their businesses.
This innovation provides remote control over all the host systems through the ability to check the ideal conditions of draught beer machines at all times; or to take immediate action in case of damages and problems. It therefore allows to leverage on huge potentials and to achieve true competitiveness; sharp reduction of downtimes, limited on-site interventions, optimal spare part supply management.