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Ceramic draft beer font

The GIADA 100 is a ceramic draft beer font with a white base colour and elegant features.

CELLI Giada - Ceramic draft beer font


Celli S.p.A. was a forerunner in the production of ceramic draft beer towers and over the years has supplied the most prestigious brands worldwide. The models and designs of these columns have been and still are highly original and are greatly appreciated by our clients. We have come a long way since the initial production of these towers, and manufacturing technologies have evolved. Over the years we have moved on from ceramic towers to porcelain models and have now decided to make towers which are even more shockproof, using a new material: Semi-Sandstone. We can now supply the market with towers in the styles it knows and likes, with the logos and brands of the drinks dispensed, but in a stronger material. With Semi-Sandstone porcelain, we can also produce handles or even badge holders with logos.
The towers are assembled with 304 stainless steel or stainless steel gilt flash turned rings, with a diameter of 100, 120, 130, 150 and 170, for 1, 2 , or 3 taps, or with elliptical rings with 3 to 6 taps. Rings for postmix valves, from 4 to 8 valves, are also available. Porcelain towers are made by master potters with traditional handcrafting techniques. Porcelain, in comparison to ceramic, is much more resistant to shocks and scratches, it does not absorb liquids and cannot be damaged by detergents. Therefore colours are brighter and more vivid, resisting colour change over prolonged periods of time. Bodies and covers of porcelain towers can be customized with indelible logos.

Technical features

When ordering a complete tower, the following items are necessary:
  • Body & cover of porcelain tower, specifying model, diameter, finish or decoration
  • Appropriate round or oval ring in stainless steel or gold-plated stainless steel, indicating the number of holes required, as well as any reduction flanges or hole covers required
  • Relative set of seals for fitting between ring and porcelain
  • Appropriate fixing (Fix America)
  • Any accessories like taps, drip trays, handles, supply pipes, recirculation tubes, etc.

The secret to the perfect beer tower

In Celli we believe that our consumers deserve to live a unique and engaging drinking experience.
To address the needs of different models of consumption and traditions around the world, the Celli company developed the broadest range of draught beer towers, beer spouts, drip trays and
draft beer dispensers. Now they are true cornerstones in the draft beer dispensing market. Our exceptional beer systems are the result of our constant technological research and innovation.
The draft beer dispensing towers created by Celli enhance the barman's work in the art of pouring, representing a source of pride and motivation for all barmen. Pure design elements that intensify the point of drinking consumption and multiply the consumer experience with barman professionalism by making draft drinks. Also, the branding and customization process of Celli beer tower dispensers and beer faucets turn them into icons of style and functionality and make the brand personality stand out.

Why limiting the draft beer experience only to the moment of drinking a perfect ice cold beer?

A very clear mission: to let our clients and users enjoy the very best dispensing and drinking experience by building a concrete brand and using new technologies to assure a low impact on the environment.
As the world changes, Celli is embracing the challenge of meeting and anticipating the needs of a new type of user, one who is switched on when it comes to quality and sustainability. Our company assets include high-quality and cutting-edge solutions that boast excellent innovation and design. Nowadays, our business is undertaking a radical transformation: guiding drinking experiences towards a complete consumer engagement, thanks to digital project development. For us, digitalisation is a key value with which to encourage sector operators and consumers to completely overhaul the beverage industry and turn into one that’s better connected and more usable, accessible and immediate. Welcome the future of beverage dispensing.
The future of beverage consumption must be sustainable and draught beverages are by nature a sustainable choice, for instance. Celli is committed to the cause by developing dedicated and targeted technological projects that ensure our draft beer equipment to have the least possible environmental impact, without sacrificing reliability and efficiency. All this, by the implementation of new cooling techniques that use ecological refrigerant gases (R290), as well as energy saving systems, and materials sourced from circular economy industrial projects.

Design & cutting-edge technology

High-quality, advanced technologies, innovation and design.
These are the key elements that summerize our commitment in the design of coke soda fountains and draught systems; also hot beverages, juice and wine tap systems. The beverage dispensing sector is an evolving sector, where the drinking and the branding experiences become fundamental in the relationship with the entire beverage market and the final user. But to deal with the needs of increasingly competitive markets, it is necessary to find solutions in a very fast and intuitive way.

Through digital drinking solutions and multivalve technology, Celli’s draught beer systems and soft drink dispensing machines can manage and mix different combinations of drinks and improve them with personalized flavours. Our innovative digital platform for the remote management of installations can monitor in real time the status of the smart draught beer machines and drink dispensers, and informations like consumptions rate, promotions, prices and payments; promptly and effectively managing service and maintenance on all draft dispensers installed.
An impressive solution from a management point of view, but above all from a sustainable one. The setup and use of draught beer installations indeed avoids the expensive bottling processes and also transportation and distribution costs. Celli is the high-quality and customizable brand of
coke fountains and draft beer systems with low environmental impact; especially for on-the-go drink consumption.
The beer dispensing equipment designed by the company customize the experience of consumers towards the beverage brand and optimize the offer, based on the data and informations. This also gives the possibility of using specific marketing strategies to support some specific HoReCa segments.

Sustainable draft beer fonts, coolers and dispensers

After several years, the
commitment of the Celli Group progresses with the development of further dispensers and beer coolers, and innovations that satisfy the needs of consumers and the environment. All this, by exploiting the less possible amount of material and energy resources, with a consequent lower environmental impact.
Highly efficient, reliable and with energy saving functions. These are the key elements of the new IoT evolution that allow our machines to reach high standards. Iot opens new strategic possibilities for the big brands and endless applications. The main companies in the cold and hot beverage sector – including Carlsberg, Heineken, Budweiser, Asahi and Molson Coors – have chosen Celli as their key partner to design and manufacture the most sustainable and captivating projects.

IntelliDraught interaction for smart beer machines

The Intellidraught digital platform can make the machines interactive through cloud connectivity, and benefits draft machines suppliers, marketing units, beer and beverage producers, service centres, point of sale owners, and consumers themselves. They can access to an impressive amount and variety of data that improve efficiency and save resources of their businesses.
This innovation provides remote control over all the host systems through the ability to check the ideal conditions of the beer dispenser at all times; or to take immediate action in case of problems or damages. It therefore allows to leverage on huge potentials and to achieve true competitiveness; sharp reduction of downtimes, limited on-site interventions, optimal spare part supply management.

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