Design and Branding

In Celli products technology and design are indissolubly combined
Every Celli product is an icon of style and functionality whose success lies in a philosophy aimed at on-going innovation, originality of the products, elegant and exclusive design, and continuous pursuit of quality through increasing investments in advanced technologies.
These factors have allowed the to remain in tune with national and international market needs, very often anticipating demands by proposing cutting-edge products in terms of technical solutions and design.

This ability was further enhanced with the acquisition of Ads2, a company that specialises in the design of bespoke dispensing equipment.
Dispensing fonts, taps and accessories thus become real projects tailored to the needs of each client. Nothing is left to chance: from the creation of exclusive towers to customised taps, everything contributes to defining a high-impact brand image.
Subsequent to the entry of Ads2 in the Celli Group, our clients can count on the successful union of a perfect drinking experience and an effective branding strategy.
Many projects testify to the Group’s ability to create cutting-edge products in terms of technology and design, thanks to some prestigious collaborations.

Fiamma, for example, is the first tower designed with the cooperation of Pininfarina. The decision to partner with a first-class Italian design company is unprecedented in the dispensing equipment industry.
Airy and harmonious lines make these towers stand out from the crowd, turning them into style icons. Dynamism and elegance are the distinctive features that immediately catch the eye, so that beer steals the spotlight. The asymmetrical structure, in fact, shows the beer flow while it fills the glass.

Thus the drinking experience also embraces a visual element: even before you savour your drink, your eyes revel in anticipation.
Inspiring design is, as usual, combined with leading-edge technology: the body is made up of two chromed aluminium or glazed shells. The front of the tower is completely covered by the logo.

The Bull is an exclusive creation of Celli, designed by Pininfarina, for Jupiler.

This limited edition of only 15 pieces is intended for a few exclusive clubs in Belgium. With The Bull, the tower becomes a work of art, a real masterpiece able to convey the cornerstones of the brand as well as Celli’s core values: quality, innovation and technology.